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7 One-Variable Data Table Analysis: Your initial forecast includes 10000 ads with a 5% response rate (i.e. before step 6). You want to evaluate the

7

One-Variable Data Table Analysis:

Your initial forecast includes 10000 ads with a 5% response rate (i.e. before step 6). You want to evaluate the change in gross profit and net profit as the click response rate changes. You will create a one-variable data table using substitution values from 2% to 6.5% to complete the task.

Starting in cell E4. Complete the series of substitution values ranging from 2% to 6.5% at increments of .50% vertically down column E.

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Enter references to the Gross Profit and Net Profit in the correct location for a one-variable data table.

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Complete the one-variable data table, and then format the results with Accounting Number Format with two decimal places.

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Apply custom number formats to display Gross Profit in cell F3 and Net Profit in cell G3.

Then, answer this question What click response rate is required for a gross profit of over $7,000? in the Q&A worksheet. Save your workbook.

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Two-Variable Data Table Analysis:

You are considering increasing the number of ads purchased to raise net profit. You are also interested in how net profit will change if the response rate changes as well as the total number of ads purchased. You will create a two-variable data table to complete the task.

Copy the response rate substitution values from the one-variable data table, and then paste the values starting in cell I4.

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