7: Overall Strategic Objective - The company's overall strategic objective, based on the information provided in the balanced scorecard, appears to be achieving sustainable growth and competitive advantage. This includes improving talent acquisition to attract top talent from prestigious colleges, automating warehouse processes to enhance delivery accuracy, reducing rework to improve operational efficiency, retaining customers and increasing customer referral frequency to drive revenue growth, and ultimately increasing market share and gross profit to enhance financial performance. The focus on learning and growth, internal processes, customer satisfaction, and financial results indicates a comprehensive approach to building a successful and well-rounded organization