7 points Save Answe Question 1 You work in XYZ Company that specializing in fast moving consumer goods, operating in two fully functioning branches in the United Arab Emirates. To maintain its market share, the company heavily invests in advertising and employee training. The company also follows a performance based compensation policy, whereby sales staff exceeding their targets receive significant monetary and non-monetary benefits. However, because of rising competition, the firm is struggling to maintain its current market share and profit margin, in the recent board meeting, your manager discussed these challenges with the shareholders and announced that she is considering closing one of the branches and cutting down advertising expenditure. Several of the stakeholders disagreed, stating that reducing advertising expenditure would further deteriorate sales, and the company should instead reduce employee benefits. After hours of discussion, there was still no consensus on the factors essential for maintaining the sales levels. There was also a disagreement on which branch should be closed. Your supervisor has asked you to conduct a systematic study so that an informed decision can be made. Reacted on this situation, you formed a research team and decided to sample every level of employees in this company and the sample size is 211 employees. Requirement: a. Identify the possible variables [independent dependent mediating moderating] and formulate the research hypothesis of this case. b. Explain the business research process if the above problem to be investigated. c. Propose the research design of this study. d. Determine the appropriate sample technique and type for this case and justify your answer. TTT Anal 3 (12pt) TE E 25 7 points Save Answe Question 1 You work in XYZ Company that specializing in fast moving consumer goods, operating in two fully functioning branches in the United Arab Emirates. To maintain its market share, the company heavily invests in advertising and employee training. The company also follows a performance based compensation policy, whereby sales staff exceeding their targets receive significant monetary and non-monetary benefits. However, because of rising competition, the firm is struggling to maintain its current market share and profit margin, in the recent board meeting, your manager discussed these challenges with the shareholders and announced that she is considering closing one of the branches and cutting down advertising expenditure. Several of the stakeholders disagreed, stating that reducing advertising expenditure would further deteriorate sales, and the company should instead reduce employee benefits. After hours of discussion, there was still no consensus on the factors essential for maintaining the sales levels. There was also a disagreement on which branch should be closed. Your supervisor has asked you to conduct a systematic study so that an informed decision can be made. Reacted on this situation, you formed a research team and decided to sample every level of employees in this company and the sample size is 211 employees. Requirement: a. Identify the possible variables [independent dependent mediating moderating] and formulate the research hypothesis of this case. b. Explain the business research process if the above problem to be investigated. c. Propose the research design of this study. d. Determine the appropriate sample technique and type for this case and justify your answer. TTT Anal 3 (12pt) TE E 25