7. Private equity has lessthan common stock. a. Return b. Risk c. Liquidity d. Debt 8. What is a reason that a private firm may decide to "go public"? a. To raise additional capital b. To maximize profit to the owners c. To increase awareness of the firm d. All of the above 9. O nce a firm has issued their stock via the primary market, it becomes tradable on the a. NYSE b. Secondary market c. Tertiary market d. NASDA