7. Suppose a property developer wants to expand his business. a. Give the property developer ONE case for forward expansion and ONE case for backward expansion. Suggest ONE common advantage for them and ONE specific advantage for EACH type of expansion. Answer: a. Forward expansion: The property developer expands into the business of Backward expansion: The property developer expands into the business of A common advantage of both forward and backward expansion: The specific advantage for forward expansion: The specific advantage for backward expansion: (5 marks) c. Esprit operates the Red Earth cosmetic brand and produces toys. What type of expansion is this? Suggest TWO possible reasons for such an expansion. Answer: c. This is expansion (as Esprit has expanded into a business of unrelated products, i.e., cosmetics and toys). TWO possible reasons for such an expansion: (3 marks)