7. The body of knowledge is documented in both scholarly and trade publications. Which of the following publications is targeted primarily to practitioners, with articles about their day-to-day problems and techniques to overcome them?

A. Public Relations Tactics D. Public Relations Review

B. Public Relations Strategist E. PR Week

C. Journal of Public Relations Research

8. Many public relations leaders have argued that public relations should act as the ______________ of their organization.

A. technology leader D. categorical imperative

B. overall marketing coordinator E. universal communicator

C. ethical conscience

9. Although all of the following apply, which one is the primary purpose for establishing professional codes of ethics and standards of performance?

A. Protect the clients D. Support professional privileges

B. Maintain the public trust E. Enable a field to become a profession

C. Protect the professional franchise