Question
7. The Excellence Study, provided a guide for structuring and managing public relations. Which of the following was not included as a recommendation? A. The
7. The Excellence Study, provided a guide for structuring and managing public relations. Which of the following was not included as a recommendation?
A. The senior public relations executive is a member of the dominant coalition.
B. Both men and women have equal opportunity to occupy the managerial role.
C. Public relations should be a separate management function.
D. The department should reflect the two-way symmetrical model.
E. All of the above.
8. Which of the following best represents team membership?
A. Internal department advantage C. External firm advantage
B. Internal department disadvantage D. External firm disadvantage
9. Which of the following best represents economy for a continuing public relations effort?
A. Internal department advantage C. External firm advantage
B. Internal department disadvantage D. External firm disadvantage
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