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7. What does CRM stand for? What is the value of CRM to a company? Explain Pp. 229 8. In marketing terms, explain what 'Noise'

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7. What does CRM stand for? What is the value of CRM to a company? Explain Pp. 229 8. In marketing terms, explain what 'Noise' refers to. Give an example of Noise. Pp. 273 9. List the 5 Promotional Mix tools. Pp. 276-78 10. What does AIDA stand for? What is it? Pp.281-83

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