7. When a practitioner attempts to make a product newsworthy in order to get media and public attention, it is called:

A. Product publicity D. Product advertising

B. Consumer relations E. Institutional advertising or advertorials

C. Issues management

8. Which specialized part of the practice deals with an organizations number one public and its most important asset?

A. Product publicity D. Product advertising

B. Sales promotion E. Issues management

C. Internal relations

9. Information from external sources used by news media based on its news value is:

A. Public relations D. Press agentry

B. Publicity E. Propaganda

C. Public affairs