7) Which of the following is least likely to provide a sustainable competitive advantage? 1. A) lowering prices 2. B) having a well-known brand name 3. C) achieving high levels of customer satisfaction 4. D) using patented technology 5. E) creating an efficient supply chain 8) Kellogg's marketing communications about its Special K cereal appeal almost exclusively to women. This is an example of segmentation. 1. A) geographic 2. B) psychographic 3. C) demographic 4. D) benefits 5. E) behavioral 9) Many companies use the Internet to allow consumers to design customized products; for example, Nike allows customers to order shoes with custom color combinations. This is a form of 1. A) micromarketing. 2. B) concentrated targeting. 3. C) psychographic segmentation. 4. D) differentiated targeting. 5. E) undifferentiated targeting