7. You work in the White House with the First Lady. Using the graph describe how to make a little money on the side.

The First Lady's Fashion Choices Create Winners and Losers Companies that the First Lady didn't choose (Yermack looked at 27 competitors, 21 of them U.S.-based) paid a penalty for being left out. Following 18 major public appearances, nonchosen companies lost about 0.4% in value. This appears to have been redistributed to chosen firms, which gained more than 2%. CUMULATIVE ABNORMAL RETURNS 2.5% BRANDS CHOSEN BY 2.0% 1.5% 1.0% 0.5% BRANDS NOT CHOSEN BY OBAMA 0% -0.5% DAY OF EVENT