$72,000 QUESTION 26 Which of the following is not true with regards to determining the best sales mix of a particular product? When a company sells a variety of products, some are likely to be more profitable than others. Management should concentrate sales efforts equally on all profitable products. o If production facilities or other factors are limited, producing more of one product usually means producing less of others. O Management must identify the most profitable sales mix of products. O Management focuses on the contribution margin per unit of scarce resource. QUESTION 27 The potential benefit of one alternative that is lost by choosing another is known as a(n): Alternative cost