7:40 ill 5G 1 of 4 K Assessment 2 Information Subject Code: Subject Name: Assessment Title: Assessment Type: Length: Weighting: Total Marks: Submission: Due Date: Your task HAT301 Event Management Event Legacy Proposal Individual video recording with accompanying slides Eight (8) minutes (no more) 40% 100 Online Week 8 Based on the work you have produced in the first assessment, individually, you are required to record an eight (8) minute video in which you are to critically examine the event using the Event Life Cycle Model. Assessment Description This individual assessment aims to assess students' skills to critically examine and differentiate the stages of the Event Life Cycle Model. It will also assess students' ability to propose. innovative solutions to various event management issues. Assessment Instructions Let's presume you are working as an event planning specialist for the event you worked on in the first assessment. The event's management team informed you that they want to determine whether the event resulted in a sustainable legacy for future tourism growth in the destination. Building on the research you performed in the first assessment, conduct further research to identify the event's branding strategy, sponsorship plan, long-term destination positioning, post- event venue management, tourism product development, environmental sustainability plan or the lack of such information. Based on this, you are to critically examine the event's sustainability focus and legacy and propose strategic recommendations to ensure a sustainable legacy of this event in the future. Please note that the focus on environmental sustainability will be graded as zero. In preparing for this assessment, you will need to demonstrate your ability to find and use relevant information to support your findings in the video. This information could be sourced from corporate websites, government publications, industry reports, census data, journal articles, and newspaper articles. Please visit Kaplan Library via MyKBS or seek help from your workshop facilitator if you are unsure where or how to find the correct information. COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 ('Act'). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 024268. Assessment Information At the very least, you should use eight (8) sources of information and reference these in accordance with the Kaplan Harvard Referencing Style. These sources should be presented in the video as in-text citations and a reference list at the end of your slides. In recording this video, you will need to prepare accompanying presentation slides that are clear, concise, and of the required quality. Please do not hesitate to contact our Academic Success Centre to learn referencing and technical skills required for this assessment. The format of the recorded video must follow the following structure: An opening statement addressing the event's management team. elearning.kbs.edu.au 7:42 5G articles, and newspaper articles. Please visit Kaplan Library via MyKBS or seek help from your workshop facilitator if you are unsure where or how to find the correct information. COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 ('Act'). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 024268. Assessment Information At the very least, you should use eight (8) sources of information and reference these in accordance with the Kaplan Harvard Referencing Style. These sources should be presented in the video as in-text citations and a reference list at the end of your slides. In recording this video, you will need to prepare accompanying presentation slides that are clear, concise, and of the required quality. Please do not hesitate to contact our Academic Success Centre to learn referencing and technical skills required for this assessment. The format of the recorded video must follow the following structure: - An opening statement addressing the event's management team. Key findings of your critical examination. - Proposal of at least three strategic recommendations. Assessment Submission Students are encouraged to submit their work well before the deadline to avoid technical difficulties. For students with limited experience in video-making techniques and submission, it is recommended to read the 'Help with Kaltura video upload' resource available to you under the assessments tab in MyKBS. Late Submission of Assignments Penalties will be imposed on late assignment submissions in accordance with Table 1 unless approval in advance has been granted. Number of days 1* - 9 days Penalty 5% per day for each calendar day late deducted from the total marks available 10-14 days 50% deducted from the total marks available. After 14 days Assignments submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s) unless special consideration, reasonable adjustment or an alternative factor related to compassionate circumstances is approved and applied. *Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty. For more information, please read the full policy by visiting the following site: https://www.kbs.edu.au/admissions/forms-and-policies. COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 ('Act'). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 024268. elearning.kbs.edu.au Assessment Information