76. Consider a cost curve, with production volume on the horizontal axis and marginal costs on the vertical axis. What shape would the marginal cost curve most resemble in a high-tech industry? \begin{tabular}{|l|l|} \hline a. & Upward at a 45-degree angle \\ \hline b. & U-shape \\ \hline c. & Straight and vertical \\ \hline d. & J-shape \\ \hline e. & Straight and flat \\ \hline \end{tabular} 77. Which of the following is not a true statement? \begin{tabular}{|l|l|} \hline a. & First movers are the first to recover the costs of a new technology. \\ \hline b. & First movers have higher pioneering costs than do later entrants. \\ \hline c. & Later entrants can avoid the mistakes of first movers. \\ \hline d. & Later entiunts have lower pioneering costs than do first movers. \\ \hline e. & First movers are more likely to make mistakes than are later entrants. \\ \hline \end{tabular} 79. The various strategies that companies should adopt to win format wars revolve around a. getting the federal government to intercede. b. making network effects work in their favor and against their competitors. c. effective use of advertising. d. driving competitors out of business. e. joint ventures. 80. If a first mover does not have complementary assets, barriers to imitation are high, and there are several capable competitors, the first mover should a. license the innovation to others. b. enter into a joint venture to protect the product. c. produce the product itself. d. sell the technology outright to another firm. e. wait until competitors develop an alternative product