76 Porter's PaleAle is considering small-scale entry into the European market. What would be a disadvantage of small-scale entry for this firm?

Multiple Choice

• lack of flexibility associated with strategic commitments
• increase in economic exposure due to minimal time spent in evaluating a foreign market
• difficulty of building market share and capturing first-mover advantages
• limited availability of resources for use in other markets
• possibility of escalating commitment leading to major financial losses