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77. All of the following are a part of a total solution package, possibly allowing a premium-price player to retain its competitive edge, EXCEPT: A)
77. All of the following are a part of a total solution package, possibly allowing a premium-price player to retain its competitive edge, EXCEPT: A) financing options B) higher level of service support C) inferior quality D) stronger technical expertise E) specialized or customized product options 78. Which of the following is NOT one of the key questions that managers should take into consideration when developing the organization's framework? A) What is the best structure? B) What culture or environment is needed? C) What specializations will best achieve the strategies? D) What management approach will best support the activities? E) Which approach best ensures legislative compliance? 79. Which of the following is best characterized as an effective marketing initiative in the pricing context? A) Ability to charge higher prices B) Reinforcement of price as a key decision influencer C) Effective communication of perceived brand differences D) Effective communication of real brand differences E) Perceived real product or service uniqueness 80. Which of the following is LEAST consistent with managing the expectations of employees with respect to work that challenges them and fits into their career aspirations? A) communicate to employees how their job fits into the big picture B) perceive a good fit with their immediate supervisor or boss C) are part of a winning team D) understand effective linkages E) position within which they are currently assigned possesses challenges commensurate with their background and skill set 81. is largely perceived as the communications link between an organization and its marketplace. A) Human resources B) Leadership C) Accounting D) Competition E) Marketing
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