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Homework: Chapter 2 Marketing by the Numbers Save Score: 0.67 of 1 pt 1 of 1 (1 complete) HW Score: 66.67%, 0.67 of 1 pt Metrics 2.1 Question Help In 2013, Company A reported profits of about $14 billion on sales of $37 billion. For that same period, Company B posted a profit of about $299 million on sales of $2.1 billion. So Company A is a better marketer, right? Sales and profits provide information to compare the profitability of these two competitors, but between these numbers is information regarding the efficiency of marketing efforts in creating those sales and profits. Using the following information from the companies' incomes statements (all numbers are in thousands), calculate profit margin, net marketing contribution, marketing return on sales (or marketing ROS), and marketing return on investment (or marketing ROI) for both companies. Which company is performing better? Sales Gross Profit Marketing Expenses Net Income (Profit) Company A $37,139,200 $9,126,600 $1,018,800 $13,833,400 Company B $2,062,900 $675,400 $389,300 $299,400 Fill in the table below. (Round the NMC to the nearest whole number and all other values to one decimal place.) Company A 37.2 % Profit Margin Company B 14.5 % $ 286100 NMC $ 8107800 21.8 % 13.9 % Marketing ROS Marketing ROI 796 % 73% Enter your answer in the edit fields and then click Check Answer. ? part remaining Clear All Final Check