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79813 The following questions are based on an ad campaign run by HSBC Bank (a multi-national bank with significant presence in India). Please check
79813 The following questions are based on an ad campaign run by HSBC Bank (a multi-national bank with significant presence in India). Please check three ads which are a part of this campaign. (a) (b) (c) Which customer segment is the following ad addressing? Please make your answer specific by mentioning their demographic and psychographic profiles. [3] What is the ad message? Comment on the relevance of the ad message for the customer segment. [6] Disuss the ad in the light of the AIDA (Awareness, Interest, Desire and Action) model of communication. [6] Today Running for the bus
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A Bank HSBC employs a combination of demographic and geographic segmentation strategies to make its products and services available to individual and corporate customers Because the potential clients ...
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Intermediate accounting
Authors: J. David Spiceland, James Sepe, Mark Nelson
7th edition
978-0077614041, 9780077446475, 77614046, 007744647X, 77647092, 978-0077647094
