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[ 8 : 0 6 am , 2 1 / 1 1 / 2 0 2 3 ] Mom God Ki Gift : Mini -
: am Mom God Ki Gift : MiniCase Personal Brand Management ImpressLess is a company founded by two bschool recent alumni. They both had taken advantage of their school's career placement services, and thought they could offer additional supplemental services and advice. They're constructing a website where anyone looking for help in positioning themselves for a new job might go to download templates of resumes, examples of personal brand brief 'elevator pitches, videos of strong and weak interview answers, and the like. Their plan is to offer some of those basics for free, to get people onto the website. But what they're really interested in selling is their consultation time, consisting of feedback on resumes and help with practice interviews. They're working with their former school's entrepreneurial club in proposing to launch their online premium service for
: am Mom God Ki Gift : Currently at the bschool, the situation is as it looks in the figure below to the left; that is users purchased their services during the last academic year at the
$
price. But the club members get regular feedback from classmates that the
$
price tag seems steep, so they're asking ImpressLess for a price cut of essentially going to the figure at the right.
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