8 A market-product grid is a framework to relate O total estimated expenses for each product sold to each market segment. total anticipated revenue for each product-market segment combination. O total anticipated profit for each product sold to each market segment. the market segments of current buyers to relative market share compared to the largest competitor. the market segments of potential buyers to meaningful product groupings. QUESTION 9 Manufacturing a product only when there is an order from a customer is referred to as Oorder customization. a one product, one market segment strategy. synergistic marketing. O build-to-order. specialty customization. QUESTION 10 When expenses are greater than the potential increased sales from market segmentation, a firm should O not consider market segmentation at this time. O combine departments within the company to make the process more streamlined. reduce production costs or increase prices to facilitate the segmentation process. O seek alternate channels of distribution, including Internet sales. discontinue manufacturing any products that are not in the mature stage of their product life cycle. QUESTION 11 A market-product grid is a(n) visual representation of all products offered within a specific product class. O framework used to compare the relative market share of one firm's product offerings to those of its competitors. O technique that seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies. O framework used to relate the market segments of potential buyers to products offered or potential marketing actions by an organization. O technique that helps a firm search for growth opportunities from among current and new markets as well as current and new products. QUESTION 12 When compared to a multiple products, multiple market segments strategy, a one product, multiple market segment strategy Chick Save and Submit to save and submit. Click Save All Answers to save all answers.