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8 a . The case explains that Starbucks has far mor... The case explains that Starbucks has far more retail outlets than does Dunkin' Donuts,
a The case explains that Starbucks has far mor...
The case explains that Starbucks has far more retail outlets than does Dunkin' Donuts, and it is sometimes said that in many cities you can find a Starbucks on almost every corner. What type of macro strategy for Starbucks does this difference between the two companies represent?
Multiple Choice
locational excellence
product excellence
customer excellence
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