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8. After collecting 217 completed questionnaires and reviewing the results, you find you?re no closer to deciding on a location than you were before. Chances
8. After collecting 217 completed questionnaires and reviewing the results, you find you?re no closer to deciding on a location than you were before. Chances are it?s because your marketing questions A. did not provide clear, measurable choices. B. were too persuasive. C. did not reach a large enough sample. D. reached the wrong target group.
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Entrepreneurial Small Business
Authors: Jerome Katz, Richard Green
4th edition
78029422, 978-0077513009, 77513002, 978-0078029424
