8. Big Idea/Theme: * "This is the creative part: what is a symbol or metaphor for your benefit? (for example, for spicy chicken, KFCused fire. For "fast", the symbol could be a cheetah, or a rocket ship) Answer in as fewwords as possible: 9. Based on this "BIG IDEA", describe a possible ad concept (print or banner ad, NOT video): 10. Select three possible places you can imagine this static (not moving) ad being placed: (ie: outdoor ad - billboard, transit, magazine ad, newspaper ad, online banner ad, social media ad) Be as specific as possibly with your media buy. WHICH magazine? Billboards where? Which social media platform or ad on which website?: 11. IMC Mix: List (name and describe) twoother IMC tactics (not ads) that could be used and how the above theme would be integrated: 12. Appendices: Share the brainstorming you did on paper or using technology. If you used ChatGPT prompts, share that process as well. There are marks for process! This can show the evolution of your thinking