8. Considering the creativity and content of your ad message(s), the geographic areas you want to cover, and your ad objectives, which media should you use to reach your target audience(s) and convey your selling points? Would print media such as newspapers or magazines fit your audience, your probable implementation schedule, and your likely budget? What about direct mail, radio, TV, or outdoor ads such as billboards? How can you use interactive media to communicate with the target audience and, if possible, encourage positive word of mouth and viral sharing of your message? Write a paragraph explaining your media ideas. Note the impact on schedule and costs.