8. Employ marketing approach to achieve fiscal sufficiency and gain public respect and support; 9. Expand and improve family-centered programs and facilities; 10. Promote higher values and ethical practices in youth sports competition; 11. Strive for the fuller mainstreaming of persons with disabilities in community recreation programs; 12. Plan for the long-term role of recreation and leisure in a potentially job- scarce economy; 13. Develop higher levels of professionalism through accreditation, certification, continuing education, or program standards; 14. Unify separate branches of recreation and leisure service fields (public, nonprofit, commercial, therapeutic) in common programs and projects