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8) Find a print or TV ad campaign you like. Explain what you think... The target audience is, in demographic and psychographic terms The
8) Find a print or TV ad campaign you like. Explain what you think... The target audience is, in demographic and psychographic terms The "competitive frame" or "consideration set" is (used interchangeably) . The point(s) of difference it's communicating The end benefit(s) from using the product or service
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Business Communication
Authors: Kitty O. Locker, Jo Mackiewicz, Jeanine Elise Aune, Donna S. Kienzler Professor
13th Edition
1265045631, 978-1265045630
