8 marks each

Why does it make sense to think of products in terms of benefit delivery?

Think of a recent shopping experience. Did the brand name of the product and its image affect your purchase? Did it affect how much you were willing to pay for the product? For what kinds of purchases do brands not matter?

Define supply chains and the various types of companies that commonly operate in supply chains.

Identify and describe a product you know that are distributed using an intensive distribution strategy. Do the same for selective distribution and exclusive distribution.