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8 Please read the Southwest Airlines Minicase attached below. Calculate a 'dollar amount' of competitive advantage for the Southwest Airlines based on the information provided.
Please read the Southwest Airlines Minicase attached below. Calculate a 'dollar amount' of competitive advantage for the Southwest Airlines based on the information provided.
The total number of passengers flown is also provided in the spread sheet on the second page. Use that information to arrive at a total million dollar amount of advantage.
Exhibit: Data on the US airline industry
tableSouthwest,American,United,Delta,Northwest,tableAmerica Westchapter
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