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8. Quick-foods is planning to spend $7 million on advertising. The company expects this will result in an annual incremental cash flow of $1.3 million
8. Quick-foods is planning to spend $7 million on advertising. The company expects this will result in an annual incremental cash flow of $1.3 million for the next ten years. The cost of debt is 4.5%, their tax rate is 30%, the cost of equity is 9% and the debt represents 30% of their overall capital. a. What is Quick-foods weighted average cost of capital? b. What is the Net Present Value of Quick-foods Plan? Should Quick-foods move forward with this project? c. What is the payback period of this project?
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