8. The text describes four models of tourist motivations. The notion that travelers are impacted by their personality traits or individual needs and wants and chose destinations based on appealing attributes is explained by this model. a. Plog's Continuum b. Maslow's Hierarchy of Needs c. Pearce's Travel Career Patterns d. Push and Pull Motivations 9. The tourist motivation model that uses a continuum of those who like to seek adventure to their opposites who seek familiar surroundings is known as a. Plog's Continuum b. Maslow's Hierarchy of Needs c. Pearce's Travel Career Patterns d. Push and Pull Motivations 10. The SMERF travel market is an acronym that stand for a. Social, military, educational, religious and fraternal b. Social, mature, educational, religious and fratermal c. Social, military, experiential, religious and fraternal d. Social, military, educational, religious and family 11. Travelers grouped into leisure versus business categories is an example of which type of market segmentation? a. Geographic segmentation b. Psychographic segmentation c. Demographic segmentation d. Product-related segmentation 12. Travel that is organized to increase employee productivity and motivation is known as a. SMERF travel b. Special interest travel c. Professional travel d. Incentive travel 13. When Destination Canada compiles statistics on where our international visitors come from in order to create marketing strategies they are using which type of market a. Psychographic b. c. Geographic d. Product-related 14. High quality can lead to three important bene fits for a business. Which of the following is the best description of these benefits? a. Command higher prices, change market share, create loyal customers b. Increase market share, create loyal customers, c. Less failure increase service levels in core services, command higher prices, increase expectations of the d. Command higher prices, create more loyal customers, increase market share 15. Which of the following refers to the "warm fuzzy feeling" as a piece of the service quality that show that service personnel care about you? a. Reliability b. Empathy c. Responsiveness d. Assurance 8. The text describes four models of tourist motivations. The notion that travelers are impacted by their personality traits or individual needs and wants and chose destinations based on appealing attributes is explained by this model. a. Plog's Continuum b. Maslow's Hierarchy of Needs c. Pearce's Travel Career Patterns d. Push and Pull Motivations 9. The tourist motivation model that uses a continuum of those who like to seek adventure to their opposites who seek familiar surroundings is known as a. Plog's Continuum b. Maslow's Hierarchy of Needs c. Pearce's Travel Career Patterns d. Push and Pull Motivations 10. The SMERF travel market is an acronym that stand for a. Social, military, educational, religious and fraternal b. Social, mature, educational, religious and fratermal c. Social, military, experiential, religious and fraternal d. Social, military, educational, religious and family 11. Travelers grouped into leisure versus business categories is an example of which type of market segmentation? a. Geographic segmentation b. Psychographic segmentation c. Demographic segmentation d. Product-related segmentation 12. Travel that is organized to increase employee productivity and motivation is known as a. SMERF travel b. Special interest travel c. Professional travel d. Incentive travel 13. When Destination Canada compiles statistics on where our international visitors come from in order to create marketing strategies they are using which type of market a. Psychographic b. c. Geographic d. Product-related 14. High quality can lead to three important bene fits for a business. Which of the following is the best description of these benefits? a. Command higher prices, change market share, create loyal customers b. Increase market share, create loyal customers, c. Less failure increase service levels in core services, command higher prices, increase expectations of the d. Command higher prices, create more loyal customers, increase market share 15. Which of the following refers to the "warm fuzzy feeling" as a piece of the service quality that show that service personnel care about you? a. Reliability b. Empathy c. Responsiveness d. Assurance
