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8 Thomas wants to position his firm against his competitors. In doing so he should O avoid discussing the weaknesses of his competitors, so they
8 Thomas wants to position his firm against his competitors. In doing so he should O avoid discussing the weaknesses of his competitors, so they won't retaliate O avoid making the competitor's product look undesirable. O never select a competitor in the same neighborhood O avoid discussing the strengths of his product so that competitors won't be aware of his product quality O avoid looking too much like the competitor so as not to confuse the target segment
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