8-2 Case Study Four: Business Intelligence at Wayfair and Spotify This assignment focuses on knowledge management and
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8-2 Case Study Four: Business Intelligence at Wayfair and Spotify
This assignment focuses on knowledge management and business intelligence at Wayfair and Spotify. Read the case study, How Wayfair and Spotify Use Machine Learning to Engage Customers and answer the following questions:
- How does Wayfair use machine learning to personalize its product recommendations?
- How does Spotify use machine learning to personalize its music recommendations?
- What are the benefits and challenges of using machine learning to personalize customer experiences?
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