82,160 $ 28,440 52% 18% 49,280 $73,928 16X 24% Traceable fixed expenses office segment margin Common fixed expenses not traceable to offices Net operating income 131 440 102.36 55, 240 $ 37,120 28 22% 14% BX Exercise 6-17 (Algo) Working with a Segmented Income Statement (LO6-4) Assume that Minneapolis' sales by major market are: Sales Variable expenses Contribution margin Traceable fixed expenses Market segment margin Common fixed expenses not traceable to markets office segment margin Minneapolis $ 300,000 100% 184,800 BANK 123,200 40% 33.0 IN 89320 298 15, SX 732920 24% Market Medical Dental $ 216,000 20 116.000 100% 15.20 64N 60320 52% 64.00 36% 55,680 48% 12,950 OX 24,360 21% 64.500 31,320 27% The company would like to initiate an intensive advertising campaign in one of the two market segmente during the next month. The campaign would cost $9,000. Marketing studies indicate that such a campaign would increase sales in the Medical market by $48,000 or increase sales in the Dental market by $47000 Required: 1. How much would the company profits increase (decrease) if it implemented the advertising campaign in the Medical Market? 2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? 3. in which of the markets would you recommend that the company focus its advertising campaign? Complete this question by entering your answers in the tabs below. Required 1 Required 2 Required How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? Company's profils increase by 2