8.30 Calculating and interpreting sales variances Midwestern University, never a football powerhouse, has only won a total of 12 football games in the past four years. Because of this, and the University's heavy emphasis on basketball, football attendance currently averages only 50% of the stadium's capacity of 52,180 seats. At the beginning of the year, Midwestern University's associate athletic director prepared the following master budget for football. Football Master Budget 26,000 Sales (seats per game) Number of home games Average ticket price (per seat, per game) Variable cost (per seat, per game) Fixed costs (for the season) $25 $5 $2,000,000 During the summer, the athletic director wondered if there might be a way to put more "bodies in the stadium." To boost attendance, the athletic director decided to reduce the average ticket price by $6 per seat. Indeed, as shown in the actual results in the accompanying table, the athletic director's decision increased average home attendance by 15,000 per game. Football Actual Results 41,000 Sales (seats per game) Number of home games Average ticket price (per seat, per game) Variable cost (per seat, per game) Fixed costs (for the season) $19 $5 $2,000,000 Everyone in the Athletic Department was excited by these numbers. Required: (Input all amounts as positive values and denote whether each variance is favorable (F) or unfavorable (U).) a. What was Midwestern University's total profit variance for football? $ b. Calculate Midwestern University's football sales volume variance and football sales price variance. Sales volume variance Sales price variance