8/4/2023 PARAMETERS Percent Allocation 5% 10% 15% 20% Price of Product $150.00 Cost of Product $25.00 Next Day Recall Index 1 1.3 1.4 1.2 Overhead Rate 0.15 Market Size 21 2500 Cost of Salesforce 8000 8000 8000 8000 Advertisement Budget $100,000 Ad Expenditure OUTPUTS Max Profit $489,001 $5,000 $10,000 $15,000 $20,000 Base Case $489,001 CALCULATIONS Percent Allocation Next Day Recall Index Units Sold Revenue Cost of Product Gross Margin Sales Expense 5% 10% 15% 20% 1 1.3 1.4 1.2 1054 3052 $158,048.78 $595,185.39 $26,341.46 $76,305.82 $131,707.32 $518,879.57 3889 $816,743.43 $680,400.00 $97,231.36 $94,500.00 $719,512.07 $585,900.00 3780 $8,000 $8,000 Advertising $100,000.00 $100,000.00 Overhead $23,707.32 $89,277.81 $8,000 $8,000 $100,000.00 $100,000.00 $122,511.51 $102,060.00 Total Fixed Cost $131,707 $197,278 $230,512 $210,060 Profit $0 $321,602 $489,001 $375,840