88 1. Is Shake Shack an environmentally friendly company? Please explain your reasoning behind your answer in detail. 2. Could Shake Shack be accused of greenwashing? Please explain your reasoning behind your answer in detail. 3. Should Shake Shack shift away from primarily offering beef hamburgers to offering hamburgers made from plant-based meat, lab meat, or insect protein? Please explain your reasoning behind your answer in detail 4. If you think that Shake Shack should shift away from beef hamburgers, when should the company make this shift? Please explain your reasoning behind your answer in detail. 5. What promotional tactics do you recommend for companies that are trying to introduce alternative products? Please explain your reasoning behind your answer in detail.

1 Is Shake Shack an environencntally friendly coespany? Please explain your reasoning behind your inswer in detail 2. Could Stake Stack be accused of areeawaehine? Please explain yeur reasoning behind your answer in denait. 3. Should Shake Shack shift away from primanly offering beef hamburgers to offering hamburgers made from plant-based meat, lab meat, or insect protein? Please explain your reasoning behind your answer in detal 4. If you think that Shake Shack should shift away from beef hamburgern, when should the conspany make this shift? Please explain your trasoning behind your answer in detail 5. What promotional tactics do you recommend for companies that are trying to introduce alternatuve products? Pleave explain your reascane behind your answer in detail