8.8. FRENCH GENERICS MANUFACTURER. Consider the "exchange rates and sales margin" problem in Section 8.4. Suppose that a retailing campaign costing $ 80m is expected to increase demand by 40%. Suppose also that the current rupee/euro exchange rate is 50 INR/E. Should the French firm go ahead with the campaign? One macroeconomics expert tells you that "it is likely that the rupee will appreciate in the near future." How would this influence your decision