88. If an advertiser were to give consumers useful articles (imprinted with the

advertisers name) as gifts (such a pen or calendar), which of the following

sales promotional forms would the advertiser be using?

a. samples

b. premiums

c. point-of-purchase promotions

d. advertising specialties

89. Manufacturers direct most of their sales promotional dollars toward which of the

following groups?

a. consumers

b. retailers and wholesalers

c. lobbyists

d. publics such as shareholders

90. __________ is defined as being cash or gifts to dealers or their sales forces to

push the manufacturers goods.

a. A display allowance

b. A price-off

c. A spiff

d. Push money