8.8 Marilyn Helm Retailers is attempting to decide on a loca- tion for a new retail outlet. At the moment, the firm has three alterna- tives stay where it is but enlarge the facility; locate along the main street in nearby Newbury; or locate in a new shopping mall in Hyde Park. The company has selected the four factors listed in the following table as the basis for evaluation and has assigned weights as shown: FACTOR 1 2 3 4 FACTOR DESCRIPTION Average community income Community growth potential Availability of public transportation Labor availability, attitude, and cost Helm has rated each location for each factor, on a 100-point basis. These ratings are given below: FACTOR PRESENT LOCATION 1 2 3 4 40 20 30 80 LOCATION WEIGHT .30 .15 .20 .35 NEWBURY 60 20 60 50 HYDE PARK 50 80 50 50 a) What should Helm do? b) A new subway station is scheduled to open across the street from the present location in about a month, so its third factor score should be raised to 40. How does this change your answer? PX

8.8 Marilyn Helm Retailers is attempting to decide on a location for a new retail outlet. At the moment, the firm has three alternatives stay where it is but enlarge the facility; locate along the main street in nearby Newbury; or locate in a new shopping mall in Hyde Park. The company has selected the four factors listed in the following table as the basis for evaluation and has assigned weights as shown: Helm has rated each location for each factor, on a 100-point basis. These ratings are given below: a) What should Helm do? b) A new subway station is scheduled to open across the street from the present location in about a month, so its third factor score should be raised to 40 . How does this change your answer? P