88.Burger King has become known for launching edgyand often riskyadvertising and social media campaigns. How might Burger King use sentiment analysis to gain insights into consumers' reactions to a new ad campaign?

89.Explain the three primary objectives social media are used to accomplish.

90.Give an example of how social media can be used to provide improved customer service.

91.Compare the role of corporate, professional, and personal bloggers regarding a new product. Choose one product/service and use this as an example in your explanation.