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9 . 1 3 Claim Denial: Whining on the Web ( L . O . 1 - 4 ) E - Mail Social Media The

9.13 Claim Denial: Whining on the Web (L.O.1-4)
E-Mail Social Media
The growth of social networking has also spawned many websites dedicated to customer reviews and complaintsfor example, Angie's List, which profiles local service companies, contractors, and professionals. More specifically, companies such as Cruise Critic focus solely on vacation travel by ship. Visit
Complaints.com, Ripoff Report, or another complaint site. Study ten or more complaints about products or companies (e.g., iPhone, Starbucks, Delta Air Lines).
YOUR TASK Select one complaint and, as a company employee, respond to it employing some of the techniques presented in this chapter. Submit a copy of the complaint along with your response to your instructor. Your instructor may request that you write an e-mail or a letter.
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