9 1 pts Products like Tide Detergent that have been around for a long time, have high market share, but are in a low-growth or declining market are called: O Cash cows O Question marks Dogs Stars Question 10 1 pts A financial statement that shows your prediction of sales, costs, and profit during your marketing plan year is called a: pro forma sales forecast pro forma income statement pro forma objectives pro forma implementation plan The portfolio matrix is used by companies to: calculate market share generate an income statement for the marketing plan year allocate resources among its products O determine what the company's goals should be D Question 12 1 pts Let's say you are getting ready to launch a new product. In which part of the marketing plan would you include a detailed list of steps for all the projects required to launch your product? Marketing strategies Implementation plan Pro forma income statement Situation analysis Question 13 1 pts Which of the following is the best example of a "threat" in a SWOT analysis? ONew technology will help you improve your product A new competitor runs a strong sales promotion Your production costs are too high O Your social media needs improvement Question 14 1 pts In what other parts of a marketing plan would a sales forecast likely appear? O Objectives and mission statement Marketing strategies and implementation plan Objectives and pro forma income statement Marketing strategies and pro forma income statement L Question 15 1 pts You have just written the following marketing objective in your marketing plan: "To receive excellent customer service ratings." Which of the following "SMART" criteria does this objective meet? It does not meet any SMART criteria It is measureable It is specific It is realistic Question 16 In which section of the marketing plan would you find an in-depth discussion of the 4 Ps? Situation analysis Target market O Marketing strategies Objectives MacBook Pro 1 pts D Question 17 The essential purpose that differentiates one company from another is called the: Omission statement O objectives Opro forma income statement marketing strategies Question 18 In the portfolio matrix, high share, high growth products are called: cash cows stars question marks dogs 1 pts 1 pts In a SWOT analysis, strengths and weaknesses are considered to be an analysis, while opportunities and threats are considered to be an analysis. interim, extraneous internal, external extraneous, interim O external, internal Question 20 1 pts In the portfolio matrix, which of the following products should be divested because it is no longer profitable? Cash cows Stars Dogs Question marks