9 & 10

Which of the following accurately describes a core competency besides being a source of competitive advantage? a) It has applications in a few markets, and is difficult for competitors to imitate. b) It has applications in a few markets, and is simple for competitors to imitate. c) It has applications in various markets, and is difficult for competitors to imitate. d) It has applications in various markets, and is easy for competitors to imitate. Question 10 (1 point) What is the marketing term for designing an organization's company offering and image to occupy a distinctive place in the minds of the target audience? a) Positioning b) Differentiation c) Niche marketing d) Focus marketing