9. a) Objectives for your strategy (which support the vision and mission of the business). Remember that objectives must be specific, measurable and timely.

b) A minimum of one action plan for your chosen strategy. This includes policies, budget and timeline to implement the strategy. For example, if your optimal strategy is market penetration, instead of preparing action plans for all media advertisement and roadshows, you may concentrate on print ads only.

Company Name: Malik Streams boutique hotel