9. As head of the household, please answer the following questions about you and your household. Check only one for each item] . What is your gender? Male Female b. What is your marital status? Single Married Other (widowed, divorced, etc.) c. How many children under age 18 live in your home? OO 10 2 3 or more d. What is your age? Under 25 25 - 44 45 or older . What is your total anual individual or household income? Less than 515,000 $15,000 - 40,000 Over $49.000 Consider the gure above, Question %, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Which of the following statements most likely explains why Question was included in the questionnaire? Wendy's wanted to know why people have children under 18 living at home Wendy's can use these personal and household demographic characteristics to segment the fast-food market Wendys wanted to know if chadren eat at its restaurants, Wendys wanted to send these respondents coupons for the products that would appeal to the most. Wendys wants to know how much people can soit nows whether it should take credit cards for purchases 6. Check one box that describes your agreement or disagreement with each statement listed below: STRONGLY DON'T STRONGLY STATEMENT AGREE AGREE KNOW DISAGREE DISAGREE 0 0 0 0 - Adults like to take their families to fast-food restaurants Our children have a say in where the family chooses to eat stor in where 0 a 0 The question in the above figure illustrates which type of question format? open ended dichotomous Semantic differential Likert attitudinal S. For each of the characteristics listed below, check the space on the scale that describes how you feel about Wendy's Mark an xon only one of the five spaces for each item listed. CHARACTERISTIC C HECK THE SPACE THAT DESCRIBES THE DEGREE TO WHICH WENDY'S 15... Taste of food Tasty Clean Cleanliness Expensive Price Inexpensive Variety of menu Narrow The question in the figure above illustrates which type of question format? semantic differential scale Likert scale open-ended dichotomous attitudinal A concept that describes the stages a product goes through in the marketplace Introduction, growth, maturity and decline is referred to as the retail life cycle marketing mix product growth cycle diffusion of product innovation producte cycle