9. Based on the description of the product, how would you rate eat on the following parameters? please check one answer for each row. DESCRIPTIONS Uniqueness Quality Utility Value-in-use Visual Appeal Innovativeness Excellent Good Average Poor Very Poor 10. How important are the following factors do you when you buy something (any product)? please check one answer for each row. FACTORS Very Important Depends on what Important Som Not No ewh very t at at Imp all product Imp orta Im it is orta nt por nt tan t Price Brand Value Quality After-sales service Complaint follow-up Comfort and Convenience of use Celebrity Endorsement Brand Loyalty Past Experience Aesthetic appeal Desire to try something new Easy of availability Word of mouth Utility 11. This Product, according to you Is fit to be launched. Needs considerable modifications and refinement before its launch. Celebrity Endorsement Brand Loyalty Past Experience Aesthetic appeal Desire to try something new Easy of availability Word of mouth Utility 11. This Product, according to you Is fit to be launched. Needs considerable modifications and refinement before its launch.