9 Creating Customer Value and Competitive Advantage This activity is important because the package and label are often the customer's first exposure to a product. Marketing managers must design packaging and labellng that provide benefits for retailers and ultimate consumers. Successful executions of packaging and labeling can become a competitive advantage for manufacturers. The goal of this exercise is to demonstrate your understanding of the benefits that labeling and packaging can provide to manufacturers, retailers, and consumers Roll over each attribute to read the labeling or packaging example, then match the example to the correct benefit. Mc 9 Ocean Spray first used tetra pack juice boxes because its product could be stored at room temperature for up to one year Aluminum can Cold-activated" beer Product Packaging munication Tetra pack juice boxe benefits Functional benefits Compressed insulation Perceptual benefits Connecting with customers Nutritional info nvironmental Vertical packaging concerns Health, safe ty, arn security issues "Sell by" date Cost reduction Reset 9 Johns Manville compressed its fiberglass insulation, sold at Lowe's and Home Depot, to reduce the packaging materials and shipping charges to the stores. Aluminum can "Cold-activated" beer Product Packaging om munication benefits Functional benefits Perceptual benefits onnecting with Tetra pack juice boxes Compressed insulatio Nutritional info customers Environmental Vertical packaging concerns Health, safety, and security issues "Sell by" date Cost reduction Reset Oreo Cookies has included the calories, grams of fat, and grams of trans fat on all of its cookie packages. 9 Aluminum can "Cold-activated" beer Product Packaging Communication benefits Functional benefits Perceptual benefits Connecting with Tetra pack juice boxes Compressed insulation Nutritional info customers nvironmenta Vertical packaging concerns Health, safety, an security issues Sell by" date Cost reduction Reset 9 Crest's Vivid White toothpaste uses a vertical packaging format to help position the product as a beauty care product Aluminum can Cold-activated" beer Product Packaging munication Tetra pack juice boxes benefits Functional benefits Compressed insulation rceptual benefits Nutritional info onnecting with customers nvironmental Vertical packagin concerns ealth, safety, an security issues Sell by" date Cost reduction Reset Dannon Yogurt places a "sell by" date on all of its yogurt packages to ensure its product quality 9 Aluminum can "Cold-activated" beer Product Packaging munication benefits Tetra pack juice boxes Functional benefits Compressed insulation Perceptual benefits Connecting with customers Nutritional info Environmental concerns Vertical packaging ealth, safety, an security issues "Sell by" date Cost reduction Reset 9 Creating Customer Value and Competitive Advantage This activity is important because the package and label are often the customer's first exposure to a product. Marketing managers must design packaging and labellng that provide benefits for retailers and ultimate consumers. Successful executions of packaging and labeling can become a competitive advantage for manufacturers. The goal of this exercise is to demonstrate your understanding of the benefits that labeling and packaging can provide to manufacturers, retailers, and consumers Roll over each attribute to read the labeling or packaging example, then match the example to the correct benefit. Mc 9 Ocean Spray first used tetra pack juice boxes because its product could be stored at room temperature for up to one year Aluminum can Cold-activated" beer Product Packaging munication Tetra pack juice boxe benefits Functional benefits Compressed insulation Perceptual benefits Connecting with customers Nutritional info nvironmental Vertical packaging concerns Health, safe ty, arn security issues "Sell by" date Cost reduction Reset 9 Johns Manville compressed its fiberglass insulation, sold at Lowe's and Home Depot, to reduce the packaging materials and shipping charges to the stores. Aluminum can "Cold-activated" beer Product Packaging om munication benefits Functional benefits Perceptual benefits onnecting with Tetra pack juice boxes Compressed insulatio Nutritional info customers Environmental Vertical packaging concerns Health, safety, and security issues "Sell by" date Cost reduction Reset Oreo Cookies has included the calories, grams of fat, and grams of trans fat on all of its cookie packages. 9 Aluminum can "Cold-activated" beer Product Packaging Communication benefits Functional benefits Perceptual benefits Connecting with Tetra pack juice boxes Compressed insulation Nutritional info customers nvironmenta Vertical packaging concerns Health, safety, an security issues Sell by" date Cost reduction Reset 9 Crest's Vivid White toothpaste uses a vertical packaging format to help position the product as a beauty care product Aluminum can Cold-activated" beer Product Packaging munication Tetra pack juice boxes benefits Functional benefits Compressed insulation rceptual benefits Nutritional info onnecting with customers nvironmental Vertical packagin concerns ealth, safety, an security issues Sell by" date Cost reduction Reset Dannon Yogurt places a "sell by" date on all of its yogurt packages to ensure its product quality 9 Aluminum can "Cold-activated" beer Product Packaging munication benefits Tetra pack juice boxes Functional benefits Compressed insulation Perceptual benefits Connecting with customers Nutritional info Environmental concerns Vertical packaging ealth, safety, an security issues "Sell by" date Cost reduction Reset