9.

Due to recent trends of new consumers and digital media offerings, marketers now have to be more transparent, personalize their brand and build stories and conversations with customers. What form of marketing does this most likely describe?

Group of answer choices

Social media marketing

Public relations

Content marketing

Personal sales

Promotions

10.

Developing a map of consumer perceptions of your brand against the competitors based on important buying dimensions (e.g., quality, price, convenience, innovation) aids in what part of the marketing process?

Group of answer choices

Segmentation

Differentiation

Targeting

Promotion

Positioning