9. Figure 5.7 shows the demand and cost conditions faced by a monopolist. To maximize profits or minimize losses, the firm should produce and sell units of output and charge a price of per unit. a. At the profit-maximizing (loss-minimizing) level of output, the firm's average total cost equals and profit (loss) per unit equals b. At the profit-maximizing (loss-minimizing) level of output, the firm's total revenue equals total cost equals and total profits (losses) equal OBI