9. In 2012, Facebook conducted its initial public offering and sold 421 million shares to the public for the first time. Which player in the capital markets helped it sell these shares? 1. Analysts 2. The buy side 3. The sell side 4. The media 5. Institutional investors 10. The fact that professional realtors sell their own homes for 10 percent higher prices, on average, than comparable homes they sell for others, as noted in Freakonomics (by Steven Levitt and Stephen Dubner), could be said as a manifestation of? 1. The principal-agent problem 2. Board oversight 3. Herding 4. The buy side